[TECH] Automotive 2025
- Kriss Nakhon
- Sep 19
- 12 min read
Trends
The Software-Defined Vehicle: The biggest shift is that cars are no longer just hardware. Functions delivered via OTA updates mean the car you buy is a starting point, not the final product.
The EV as a Platform: Electrification enables entirely new functions like V2L power, massive frunks, and features like CrabWalk that are impossible with traditional mechanical systems.
Contextual Awareness: Cars are getting smarter about their environment (via V2V, cameras, sensors) and their driver (via DMS), allowing for more proactive and personalized features.
The Mobile Living Space: As autonomy (even just on highways) improves, manufacturers are adding functions (gaming, video streaming, pet mode) that cater to occupants who are no longer solely focused on driving.
Next-Generation Automotive Functions & Features Matrix
Function Category | Specific New Function | What It Is / How It Works | Example Brands/Models | Value to Customer |
Digital Cockpit & Infotainment | Continuous Software Updates (OTA) | Updates the vehicle's entire software system (infotainment, ECU, modules) wirelessly, like a phone, adding new features and improving performance over time. | Tesla (pioneer), Ford (BlueCruise OTA), GM (Ultifi), Rivian, Lucid | Keeps the car feeling new; adds capabilities years after purchase; fixes bugs remotely. |
Integrated Gaming/Entertainment | Uses the processing power of the infotainment system to run native video games or streaming apps while parked. | Tesla (Arcade), BMW (AirConsole), Mercedes-Benz (SuperScreen with Tetris) | Turns the car into an entertainment hub for passengers, kids, or during charging stops. | |
Vehicle as a Wi-Fi Hotspot | Built-in 4G/5G modem provides a constant internet connection for passenger devices. | Most major brands (GM, Ford, Hyundai, etc.) | Keeps everyone connected on road trips; enables productivity on the go. | |
Digital Key (Phone-as-Key) | Uses NFC or UWB in a smartphone to lock, unlock, and start the vehicle. Can share digital key with others. | Hyundai/Genesis, BMW, Tesla, Ford | Eliminates the need for a physical key fob; enables remote key sharing for valet or friends. | |
Advanced Driver-Assist (ADAS) | Hands-Free Highway Driving | A combination of adaptive cruise, lane centering, and driver monitoring that allows the driver to take their hands off the wheel on pre-mapped highways. | GM (Super Cruise), Ford (BlueCruise), BMW (Highway Assistant) | Reduces driver fatigue on long highway journeys; a major step towards autonomy. |
Automatic Lane Change | Upon driver confirmation (usually via turn signal), the car will automatically check for traffic and execute a lane change on the highway. | Tesla (AutoPilot), GM (Super Cruise), Mercedes-Benz | Makes assisted driving smoother and more integrated. | |
Trailer Assist / Hitching Assist | Uses cameras and sensors to guide the driver when reversing a trailer or to automatically steer the vehicle to align the hitch ball with the trailer coupler. | Ford (Pro Trailer Hitch Assist), BMW (Trailer Maneuvering Assist) | Makes hitching a trailer a one-person job, eliminating frustration and guesswork. | |
Vehicle-to-Vehicle (V2V) Communication | Cars communicate with each other about speed, location, and hazards, providing warnings for events beyond line of sight (e.g., a car braking hard around a corner). | Cadillac (CTS, later models), GM (expanding) | Provides advanced warning of dangerous conditions, potentially preventing accidents. | |
Powertrain & Charging | Vehicle-to-Load (V2L) / Vehicle-to-Home (V2H) | Using the EV's high-voltage battery to power electrical devices (tools, appliances) or even an entire home during a blackout. | Ford F-150 Lightning (Pro Power Onboard), Hyundai Ioniq 5/6, Kia EV6 | Turns the vehicle into a mobile power generator; provides emergency backup power. |
Bi-Directional Charging | The technical capability that enables V2L and V2H, allowing power to flow out of the battery as well as into it. | Nissan Leaf (early example), CCS Combo standard (future) | The foundational feature for mobile and backup power functions. | |
Onboard Scale / Smart Range | Uses suspension sensors and driving data to calculate the vehicle's payload and accurately predict how it affects real-world driving range. | Rivian (R1T/R1S), Ford F-150 Lightning | Provides accurate, trustworthy range estimates even when the vehicle is loaded or towing. | |
Augmented Reality Navigation | Overlays directional arrows and cues (e.g., "turn left") directly onto a live video feed of the road ahead on the instrument cluster or HUD. | BMW (iDrive), Mercedes-Benz (MBUX), Genesis | Makes navigation more intuitive and reduces the chance of missing a turn. | |
Comfort & Convenience | Advanced Driver Monitoring Systems (DMS) | Uses an infrared camera to track head position, eyelid closure, and gaze to detect drowsiness or distraction and provide alerts. | GM (Super Cruise), Subaru (DriverFocus), BMW | Enhances safety by ensuring the driver is alert, especially when using assisted driving features. |
Active Air Noise Cancellation | Uses the vehicle's audio system with microphones to emit opposite sound waves, actively canceling out unwanted road and engine noise. | Many brands (Ford, GM, Hyundai, etc.) in premium trims | Creates a significantly quieter, more serene, and less fatiguing cabin environment. | |
Gesture Control | Allows control of certain infotainment functions (e.g., volume, answering calls) with simple hand gestures. | BMW, Hyundai | Provides an alternative, sometimes quicker, way to interact with the system without touching screens. | |
Pet Mode / Dog Mode | Allows the climate control system to remain running after the driver exits the vehicle, keeping pets safe and comfortable. Displays a message on the screen to reassure passersby. | Tesla (Dog Mode), Ford (Pet Mode on Mach-E), Rivian | Provides peace of mind when leaving a pet in the car for a short period. | |
Capability & Utility | Four-Wheel Steering (Rear-Axle Steering) | The rear wheels turn a few degrees in either phase with the front wheels (for stability) or in opposition (for tighter turning). | GMC Hummer EV (CrabWalk), Porsche, BMW, Rivian (Tank Turn - demoed) | Incredibly tight turning circle for city maneuvering; improved high-speed stability. |
Adaptive Ride Height / Air Suspension | The vehicle can automatically lower itself at high speed for efficiency or raise itself for off-roading. Can also kneel for easier entry/exit. | Rivian, Land Rover, Tesla Model S/X, Lucid | Combines sporty handling with off-road capability and everyday convenience. | |
Front Trunk ("Frunk") | A large, sealable, and easily cleanable storage compartment where the engine would traditionally be, made possible by EV platforms. | Ford F-150 Lightning (Mega Frunk), Tesla, Rivian | Adds significant, secure, and versatile storage space. | |
Solar Panels | Integrated solar panels on the roof or hood that trickle-charge the auxiliary battery or even the main HV battery. | Hyundai Sonata Hybrid (solar roof), Toyota bZ4X (option) | Adds a few miles of range per day while parked; powers accessories without draining the 12V battery. |
The landscape is sharply divided between legacy leaders (Ford, GM, Toyota) investing heavily in electrification, advanced connectivity, and driver-assist tech, and value-focused players (Nissan, Mitsubishi, Mazda, Isuzu) who prioritize cost-effectiveness and reliability, often adopting proven technologies later.
Technology Comparison Matrix: Body-on-Frame Trucks & SUVs
Technology Area | General Motors (GMC Sierra, Chevy Silverado/Tahoe) | Toyota (Tundra, Tacoma, Land Cruiser, Sequoia) | Ford (F-Series, Bronco, Expedition) | Stellantis (RAM Trucks, Jeep Wrangler/Grand Wagoneer) | Nissan (Titan, Armada, Patrol) | Mitsubishi (Triton/L200, Pajero Sport) | Mazda (CX-90*¹, BT-50) | Isuzu (D-Max, MU-X) |
Powertrain - Electrification | Leader: Offers full EV (Silverado EV), plug-in hybrid (Tahoe RST PHEV), and advanced gasoline with Dynamic Fuel Management. | Hybrid Focus: Standard i-FORCE MAX hybrid on top Tundra/Sequoia, offering high torque and efficiency. Tacoma hybrid option. | Diverse Portfolio: All-EV (F-150 Lightning), hybrid (F-150 PowerBoost), powerful EcoBoost gas engines. | Catching Up: Ram 1500 REV EV coming. Stellantis PHEV tech (e.g., Wrangler 4xe) not yet on full-size trucks. | Lagging: No current hybrid or EV truck/SUV offerings. Relies on traditional V8 and V6 engines. | Lagging: No electrification in body-on-frame segment. Relies on diesel and gasoline engines. | Lagging: No electrification in truck platform. BT-50 shares Isuzu's diesel engine. | Lagging: No electrification. The core identity is reliable, utilitarian diesel engines. |
Powertrain - Engine Tech | Advanced Gas: Small-block V8 with cylinder deactivation. High-output turbo 4-cyl (2.7L) and turbo 6-cyl (3.0L Duramax) options. | New Platform: Twin-turbo V6 (i-FORCE) replaces V8s. Hybrid system provides V8-like power. | EcoBoost Legacy: Pioneered turbo V6 in trucks. High-output 3.5L EcoBoost is a benchmark. | eTorque Mild Hybrid: Offers a mild hybrid system on HEMI V8s for fuel economy and smooth stop/start. | Traditional: Large-displacement V8 (Endurance 5.6L) is simple but less efficient vs. modern turbo offerings. | Proven Diesel: Focus on reliable, high-torque 4-cylinder diesel engines (2.4L MIVEC) for global markets. | Partner-Dependent: BT-50 uses Isuzu's 3.0L turbodiesel. No unique proprietary engine tech in this segment. | Diesel Expert: World-renowned for durable, efficient, and simple turbodiesel engines (4JJ3). |
Infotainment & Connectivity | Best-in-Class Contender: Large, high-resolution screens (up to 17.7"). Google Built-In for native Google Maps/Assistant. Super Cruise available. | New & Improved: New Toyota Audio Multimedia system is a huge leap. Standard wireless CarPlay/Android Auto. Not as integrated as GM/Ford. | Strong Offering: SYNC 4 with large screens (15.5"), over-the-air updates, and crisp graphics. BlueCruise available. | Uconnect: Historically strong and user-friendly. Large screens available (12"). | Adequate: NissanConnect with standard smartphone integration. Lacks the large screen sizes and seamless integration of leaders. | Utilitarian: Functional systems with smartphone mirroring. Focus is on durability, not luxury tech. | Premium Feel: Mazda's ethos is on intuitive, driver-focused systems (e.g., rotary dial). Less emphasis on massive screens. | Functional: Simple systems designed for reliability and ease of use in all conditions. Not a primary selling point. |
Advanced Driver-Assist Systems (ADAS) | Super Cruise: Industry-first true hands-free driving on mapped highways. A key differentiator. | Toyota Safety Sense 3.0: Standard and comprehensive suite. Good performance but not hands-free. | BlueCruise: Ford's hands-free highway driving rival to Super Cruise. Very competitive and widely available. | Active Driving Assist: Their hands-free system. Competes directly with Super Cruise and BlueCruise. | ProPILOT Assist: A strong single-lane highway assist system (hands-on). Not yet hands-free. | MI-PILOT: A basic adaptive cruise and lane centering system. Adequate but not best-in-class. | i-ACTIVSENSE: A good standard suite of safety features. Lacks advanced hands-free highway capability. | No Frills: Offers essential ADAS like AEB and ACC, but lacks the more advanced autonomous driving features. |
Platform & Chassis | Independent Rear Suspension (IRS) on full-size trucks (Silverado/Sierra) for superior ride comfort without major payload/tow sacrifice. | New TNGA-F Platform: Massively improved ride, handling, and capability vs. old, outdated platforms. | Heavy-Duty Focus: Retained live axle for extreme durability and towing. Refined with innovative rear suspension (F-150). | Air Suspension: Available air suspension on RAM for exceptional ride quality and auto-leveling. A key feature. | Robust Platform: The Titan shares its platform with the Nissan Patrol, known for extreme off-road durability. | Robust & Proven: Platforms designed for ruggedness and reliability in developing markets. | Shared Platform: BT-50 shares the Isuzu D-Max platform. CX-90 is an unibody SUV. | Workhorse: Chassis are built for maximum payload, towing, and durability in harsh conditions. |
Overall Tech Philosophy | Bold Innovation: Aggressively pursuing electrification and claiming leadership in connected and autonomous tech. | Cautious & Reliable: Adopts proven tech. New Tundra platform shows a major, but calculated, leap forward. | Broad & Bold: Offers something for everyone, from EV pioneers to diesel loyalists, with strong tech across the board. | Feature-Focused: Identifies key luxury/tech features (e.g., air suspension, large screens) and executes them well. | Conservative: Relies on proven, cost-effective technology. Slow to adopt new powertrain or autonomous tech. | Utilitarian & Rugged: Technology is secondary to reliability, capability, and value. | Driver-Centric: Tech is integrated to enhance the driving experience, not dominate it. More premium in SUVs. | Purpose-Built: Technology is only adopted if it enhances durability, efficiency, or capability for work/off-road. |
1. Electrification: The Great Divider
Ford F-150 Lightning: A landmark product that proved a full-size truck can be electric and highly capable. Its frunk (front trunk), vehicle-to-load (V2L) powering capabilities, and instant torque are concrete tech advantages.
Chevrolet Silverado EV: Responds directly with even more extreme claims (e.g., wider range, more power, a unique Midgate feature). This is a pure tech arms race between Ford and GM.
Toyota i-FORCE MAX Hybrid: Represents a different, perhaps more pragmatic approach. It uses a motor-generator in the transmission to provide electric torque fill, boosting power and efficiency without the cost, weight, and charging needs of a full PHEV or EV. It's a bridge technology.
2. Autonomous Driving: The Highway Battle
GM Super Cruise vs. Ford BlueCruise: This is the defining tech battle in the industry right now. Both offer true hands-free driving on hundreds of thousands of miles of pre-mapped highways. The competition is over who has more mapped roads, a smoother user experience, and better driver monitoring. This is a massive competitive advantage for them over brands like Nissan or Toyota, whose ProPILOT and TSS are still "hands-on" systems.
3. Infotainment: Ecosystems vs. Simplicity
GM with Google Built-In: This is a radical approach. Instead of using Apple CarPlay or Android Auto, the vehicle's core system is Android, providing deeply integrated Google Maps, Assistant, and app ecosystem. It's a bet on a seamless native experience.
Mazda's Approach: In contrast, Mazda often uses smaller screens controlled by a rotary dial, arguing it's less distracting. The tech is designed to be intuitive and not overwhelm the driver, representing a different philosophy.
4. Platform & Chassis: Comfort vs. Ultimate Capability
GM's Independent Rear Suspension (IRS): A huge technological gamble on full-size trucks. Traditionally, trucks use a live axle for ultimate towing and durability. GM's IRS provides a car-like ride, a tangible daily benefit for most users who rarely max out towing. Competitors (especially Ford) argue a live axle is still superior for extreme work.
RAM's Air Suspension: An example of a targeted tech innovation. It provides both a sublime ride and the practical benefit of auto-leveling when hooked up to a trailer or loading the bed.
Conclusion: The matrix shows a clear two-tier structure. Ford, GM, and Stellantis (RAM) are in a fierce, feature-for-feature tech war on powertrain, autonomy, and infotainment. Toyota is a powerful player making significant but more calculated moves. Nissan, Mitsubishi, Mazda, and Isuzu compete on value, reliability, and proven capability, adopting new technologies only once they are cost-effective and thoroughly validated.
Powertrain Technology Matrix: Parts & Functions
This matrix compares the core components and their primary functions across different propulsion systems.
1. Primary Power Source & Fuel Storage
Part / Function | Gasoline Engine | Diesel Engine | Battery Electric Vehicle (EV) | Plug-in Hybrid (PHEV) | Hybrid Electric Vehicle (HEV) |
Main Energy Source | Gasoline | Diesel | Electricity | Gasoline/Diesel + Electricity | Gasoline/Diesel |
Secondary Source | None | None | None | Electricity (for short trips) | Electricity (for assistance) |
Energy Storage Device | Gas Tank | Diesel Tank | High-Voltage Battery | Gas/Diesel Tank + HV Battery | Gas/Diesel Tank + Small HV Battery |
"Refueling" Method | Liquid fuel pump at station | Liquid fuel pump at station | Plug-in Charging (AC/DC) | Liquid fuel pump AND Plug-in Charging | Liquid fuel pump only. Self-charging via regeneration and engine. |
Function of Storage | Store chemical energy for engine | Store chemical energy for engine | Store electrical energy for motor | Store chemical & electrical energy for both engine and motor | Store chemical energy and a small amount of electrical energy for assistance |
2. Propulsion & Conversion Components
Part / Function | Gasoline Engine | Diesel Engine | Battery Electric Vehicle (EV) | Plug-in Hybrid (PHEV) | Hybrid Electric Vehicle (HEV) |
Primary Propulsion | Internal Combustion Engine (ICE) | Internal Combustion Engine (ICE) | Electric Motor(s) | ICE and/or Electric Motor | Internal Combustion Engine |
How it Creates Motion | Spark ignition burns air/fuel mix, pushing pistons. | Compression ignites air/fuel mix, pushing pistons. | Uses magnetic fields from battery power to spin the rotor. | Can use either method alone or in combination. | Primarily the ICE, assisted by the electric motor. |
Key Unique Parts | Spark Plugs, Carburetor/Fuel Injectors | Glow Plugs, Fuel Injectors, Turbocharger (common) | Inverter, DC-DC Converter, Onboard Charger | All of the above. Plus a more complex transmission to combine power sources. | All of the above, but smaller. Includes a generator and complex power-split device. |
Exhaust System | Complex: Catalytic converter, muffler, oxygen sensors. | Complex: Diesel Particulate Filter (DPF), Selective Catalytic Reduction (SCR) for AdBlue. | None | Similar to ICE, but used less frequently. | Standard ICE exhaust system. |
3. Energy Recovery & Auxiliary Systems
Part / Function | Gasoline Engine | Diesel Engine | Battery Electric Vehicle (EV) | Plug-in Hybrid (PHEV) | Hybrid Electric Vehicle (HEV) |
Regenerative Braking | No (Standard friction brakes only) | No (Standard friction brakes only) | Yes. A key function. Electric motor reverses to slow car, generating electricity. | Yes. Functions like an EV when battery charge is sufficient. | Yes. Primary method for charging the small battery. |
How it Recharges | N/A | N/A | Only by plugging into an external power source. | 1. Plugging in (primary). 2. Regenerative braking. 3. From the engine (less efficient). | 1. Regenerative braking (primary). 2. From the engine. |
12V Battery Need? | Yes (Powers lights, radio, starter) | Yes (Powers lights, radio, starter) | Yes (Powers lights, radio, computers. The HV battery charges it). | Yes (Same function as others). | Yes (Same function as others). |
4. Operational Functions & Driver Experience
Function | Gasoline Engine | Diesel Engine | Battery Electric Vehicle (EV) | Plug-in Hybrid (PHEV) | Hybrid Electric Vehicle (HEV) |
Driving Modes | N/A | N/A | Often features like "Chill" or "Sport" mode to adjust power delivery. | Selectable Modes: • EV Mode: Electric only. • Hybrid Mode: Optimizes both. • Hold Mode: Saves battery for later. | Automatically switches between electric and engine power seamlessly. Driver has little control. |
Engine Start/Stop | Available on many models to save fuel at red lights. | Available on many models to save fuel at red lights. | N/A - No engine. The motor is always "on" when the car is on. | Functions in hybrid mode. May not activate in pure EV mode. | A core function. Frequently shuts off at stops and restarts seamlessly with electric motor. |
Typical Range | 300-400 miles | 400-600+ miles | 200-400+ miles | 20-50 miles (Electric) 300-500+ miles (Total) | 500-600+ miles (on gas) |
"Refueling" Time | 5 minutes | 5 minutes | 30 min (DC Fast) 4-12 hrs (Home AC) | 5 min (Gas) 2-4 hrs (Home AC for battery) | 5 minutes (Gas only) |
Summary of Key Functional Differences:
EVs: Function as an electronic device. They are "refueled" by plugging in, convert stored electricity directly to motion with minimal parts, and recover energy through regenerative braking. They offer zero tailpipe emissions and a quiet, instant torque experience.
PHEVs (Plug-in Hybrids): Function as a dual-system vehicle. They can run as a pure EV for short daily commutes (if plugged in) and then switch to function like a regular hybrid for longer trips, eliminating range anxiety. The plug is what defines them.
HEVs (Hybrids like Toyota Prius): Function as an efficient gasoline car. They cannot be plugged in. They use their electric system only to assist the gasoline engine, improving fuel economy by recovering braking energy and allowing the engine to shut off at stops. They are not designed for electric-only driving.
Gasoline/Diesel: Function solely on internal combustion. They have no means of energy recovery or electric propulsion. Their simplicity is their advantage, with a long-established refueling network.
Regenerator: This is not a vehicle type but a key component/function primarily in HEVs, PHEVs, and EVs. It's the function of the electric motor acting as a generator to convert kinetic energy from slowing down into electrical energy to recharge the battery. This is the core of Regenerative Braking.
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